How to best leverage the upcoming opportunity

Transformational mobile financial services are a true convergence between the telco industry and the financial sector. Both industries have recently discovered new user potential in the practically unaddressed segment at the bottom of the pyramid – consisting of hundreds of millions of people in M-BRIC and representing the largest opportunity in their regions. This viewpoint is based on qualitative interviews with numerous leading experts and CEOs from diverse industries, as well as a range of industry reports and case studies. For more details on the global m-payment market, please refer to our M-Payment Report Update 2009.