Finding new growth
Aerospace & defense

Growth-strategy development for a leading global defense and security player


Determine which other industry sectors would be interesting for a leading global defense and security player looking to broaden its client portfolio and subsequently develop a growth strategy.


The project consisted of two phases:

  • Growth-fields mapping: Determining a “window of opportunity” and creating a broad mind map in which 350 ideas in 13 growth fields were identified
  • Opportunity identifications & assessment of commercial potential: Scoping the project into two growth areas, verifying ideas with experts in the field, quantifying the validated opportunities in terms of business impact and setting up a high-level market introduction plan for the most promising opportunities


We surpassed the client’s expectations, finding and validating eight business opportunities with calculation of potential revenues and development of a market introduction plan, eventually generating four concrete business leads. 

The Arthur D. Little team really goes the extra mile and does not leave until the results have materialized. - Commercial & BD director