Arthur D. LittleArthur D. Little

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M-Payments in M-BRIC

M-Payments in M-BRIC

How to best leverage the upcoming opportunity

Mobile financial services are experiencing a global surge, especially in emerging markets. Global total transaction volume is expected to reach approximately USD 280 billion by 2015. Clearly, there is an enormous potential for M-payments in M-BRIC countries, but how to best capture it? This article provides an overview of the best entry strategies and indicates how players in each country must consider specific local requirements in order to succeed in the m-payment market.

Released: July 2010

Download File ADL_2010_M_Payments_in_M_BRIC.pdf (.PDF, 596 Kb)

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