consumer goods retail

“Why strategy”

Assisting a global leading consumer-goods company with rebuilding the brand purpose of one of its major brands

Consumer goods & retail Strategy

Corporate strategy for a fast-moving consumer goods company in the Kingdom of Saudi Arabia

Developing individual SBU strategies, cross-SBU processes, organizational set-up, and a new corporate governance model.

Consumer goods & retail

Brand equity redefinition

Overhauling the brand positioning for a global consumer goods company

Consumer goods & retail

Investment opportunity assessment in the coffee industry

Valuing the coffee-capsules market worldwide and assessing different investment opportunities

Consumer goods & retail

New product development for a major European retail chain

Identifying attractive markets and defining entry & internationalization strategies for a new premium mineral-water brand

Consumer goods & retail